The Fresno Grizzlies make Downtown Fresno come alive. The atmosphere they create during the summer is nothing short of fireworks. Literally. Their Friday night fireworks show lights up and roars through all of Downtown. It’s awesome.
How’d we help?
When the Fresno Grizzlies celebrated their 10th year at Chukchansi Park in Downtown Fresno, Ppl was commissioned to create a 30-second TV spot to mark the occasion.
The best part…
Our concept driven methods were new to the organization. We pushed the club to work to cultivate a voice and platform for their branding, moving away from the transactional marketing methods they’d relied on prior to our project. Today their acclaimed in-house marketing team carries these themes through to stunning effect.