Peanut butter, jelly.
Korean bulgogi taco, kimchi.
Food trucks, Fresno…
Some things just go together. But food trucks weren’t always so prominent a fixture on the Fresno culinary scene.
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What’s a CartHop?
Carthop is a community initiative that set out to change that. The event’s organizers combined a gathering of food trucks serving an eclectic mix of cuisine alongside art, music and culture. Regular weekly events as well as special one-off events at select Fresno locations keep growing audiences full and the communities the events touch vibrant.
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How we helped
We helped Carthop organizers educate the community about the impact they brought about. Amidst concern from brick-and-mortar restauranteurs, we helped relieve tensions and inspire the community to see food trucks for the unique flavor they bring to the city. We also managed the day-to-day collateral needs of the initiative, rolling out print and online support to get the word out.
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WHAT WE DID
Brand ID
Print
Illustration
Video production
